For law firms & attorneys
Be found before the search.
People rarely look for a lawyer until they need one. Put your name on the screens they pass every day, so when they do, it’s one they’ve already seen.
From $5 · every play logged
EXHIBIT A
Screen ad · Northgate Barbers
Played 10:42 AM · $0.12
Why screens nearby
Law firms already lead out of home.
Legal services was the biggest out-of-home category by spend in the US in 2025, and grew 21% on the year before.1 Buying one play at a time brings the same idea to the screens around your office.
OUT-OF-HOME ADVERTISING · UNITED STATES
DOCKET · 2025
| RANK | CATEGORY, BY SPEND | YR/YR |
|---|---|---|
| 1 | Legal services | +21% |
| 2 | Hospitals, clinics & medical centers | — |
| 3 | Consumer banking | +34% |
Draft & redline
Run the draft past the rules.
A first draft of a firm’s screen ad. Review each line against the ABA Model Rules most states follow, and watch the ad that would ship change beside it.
- 1.
Halvorsen Law · Wills, trusts & estates
- 2.
The best estate lawyer in town.
- 3.
We’ve never lost a will contest.
- 4.
Guaranteed to avoid probate.
- 5.
Free 30-minute consultation.
- 6.
(555) 010-0142 · 2 Cooper Ave
Nothing reviewed yet.
The ad that would ship
Unreviewed lines still show as drafted.
How it works
Four entries, no hearing.
No agency and no minimum run. You choose the screens, and you pay for the plays that ran.
IN THE MATTER OF
YOUR FIRST PLAY
- NO. 01Pick your screensPartner screens on a map, one by one, each with its venue, hours and price per play.
- NO. 02Top up from $5Charged only for plays that ran, and never more than your wallet holds.
- NO. 03Upload one imageJPG or PNG, shaped to the screen, up to 10 MB. A content check, then a review for each screen.
- NO. 04On screenPlays run while the venue is open, and every play is logged with the time it ran.
Before it goes up
Your bar’s rules come with you.
A screen ad is still attorney advertising. The rules you follow in print apply on a screen, and our content check doesn’t review them.
Rules that come with you
Nothing false or misleading.2
The ABA’s Model Rule 7.1, which most states’ rules follow, bars false or misleading statements about your services. Its comments warn that true past results and unprovable comparisons can mislead too.
Name who’s responsible, and how to reach them.3
Model Rule 7.2(d) asks that every ad include the name and contact information of at least one lawyer or firm responsible for its content.
Your state bar may ask for more.
Some states add their own requirements, such as disclaimers or filing ads for review. Check yours before an ad goes up.
What reads on a screen
Say what you do, plainly.
“Wills, trusts & estates” tells someone in two seconds whether you’re their lawyer.
Skip the gavel.
Scales and columns are on every firm’s ad. Your name, your practice area and one way to reach you do more.
Make the next step small.
A free first conversation is easier to act on than “call today.”
Elaview’s content check looks at what’s on the screen. It doesn’t review your ad against the rules of your profession. That part is yours. This is general information, not legal advice.
FAQ
Questions, answered straight.
Does Elaview review my ad for bar compliance?
Can a venue turn down a law firm’s ad?
Can I run the ad only on weekdays?
What does it cost?
How soon can it be live?
When they need a lawyer, be the name they’ve seen.
Nobody plans to need an estate lawyer, or a family lawyer, until the week they do. Be the firm they already recognize.
As little as 15 minutes from sign-up to first play. The content check and the review take as long as they take.